With an increase in smart phone adoption worldwide statistics show that consumers prefer to use their mobile devices in-store to make a purchase decision. Thus businesses invest intensively in positioning technologies and proximity marketing to directly communicate with customers through their mobile devices.
Combining relevant customer information of recent buys and online searches with the actual knowledge of their location and presence in the retail store generates valuable data which can be turned into actual business value.
A network of proximity beacons recognizes your customers as they enter your store, tracks their walking route and pushes personalized messages to their smart phones or self-scanners. The retrieved data of walking patrons and traced interest deliver valuable insights to create consumer-centric messages and to improve customer experience.
Moxx is your trusted partner from the design, through the implementation to the management of this IT infrastructure. Our field engineers regularly check the health and sending capacities of the beacons on-site along with the remote monitoring of the total infrastructure to ensure worry free and faultless usage.
Intelligent Asset Management
Assurance of the accurate functioning of proximity tags
Faultless in-store location based service infrastructure
Synchronization of floor plan and location based infrastructure
Up-to-date and flexible infrastructure
Regular site health checks and permanent remote monitoring of stores; secure data collection
Secure and reliable data
Real-time data collection and insights
Improved decision making based on real-time data